How AI content can effect your websites SEO rankings

Let’s talk about AI in your SEO such as chat GPT to create content on your website. STOP USING IT!

90% of the new customers we have onboarded over the past year have had AI generated content on their website. What people don’t understand is this diminishes the value of the information that is on your website for Google. I can understand people who manage their own website as it is a quick way to get content uploaded without spending hours doing it yourself or paying someone to do it for you. But what I don’t understand is just about every single SEO company or consultant out there is using this to screw their customers rankings. What are you guys getting paid for? Seriously? Then you complain when these customers go overseas to get the SEO done. Can you blame them?

Think about this. If all you’re doing is grabbing content from chat GPT or some AI software and slapping it on your website, basic copy and paste, why should Google rank you? The only way this will work if there’s not much competition on those certain words you’re trying to rank for, but as soon as someone has that information written out properly and unique by a human, they will outrank you almost every time.

I’ve had debates with other agency owners and “pros” saying you need to have a thorough brief, clear instructions for the AI software to create the content to your liking, and so on. Also make it as unique as possible whilst matching your brand. By the time you go through all this, you might as well got it written out by human, which will work better anyway.

For ideas on what to write about, it’s fine, but only for ideas. Don’t abuse AI too much for text based content. And if you think you can outsmart Google by using paraphrases or what they like to call humanisers, think again. It doesn’t work. I’ve tested that many, many times. Nothing is easy or else everyone will be doing it. Common sense, guys, but unfortunately this industry is unregulated and a lot of big agencies out there that are more than happy to take your money and do nothing at all. So therefore, don’t use AI or chat GPT to create content for your website.

If you have any questions, get in touch with our digital marketing agency today.