Our Blogs on 'Content'

The shift in technology in the dynamic landscape of SEO marketing has taken place with Artificial Intelligence (AI) incorporation. While companies attempt to increase their online presence, it’s important to understand the fine-tuning AI applies to SEO strategies. AI comes out as a strong aspect of SEO ‘weapons’ if used wisely. Increasingly, such automated tools…

Online marketing, particularly SEO is quite volatile in terms of what Google wants. Although the core principles should always be followed, there are many updates to Google’s algorithm and how often they check websites for best practice search engine optimisation. Any SEO pro must always be up to date with these updates to remain ahead…

The mass hysteria surrounding ChatGPT seemed to appear overnight. One day, millions of accountants, administrators, copywriters, graphic designers, web design experts, research analysts and other professionals were airily completing their daily tasks when, boom, someone burst through the door spruiking the AI bot’s work potential like they were a new visionary executive! It’s enough to…

Having the right web design is crucial when developing an integrated marketing plan for your brand. The norm for web design is not just practical or visual; it’s all about information to determine how a user interacts with your brand. From formatting to colours, you can say these key elements work together to create a…

When it comes to SEO, everyone has their own take on it. Whoever you work with, whether it is a large digital marketing agency or not, they will have their spin on how to do search engine optimisation. At the end of the day, the only thing that matters is results. Campaigns and work implemented may be slightly…

SEO was never meant to be easy. Think about it: there are millions of online stores and services across thousands of industries using complex coding optimisations to make their website number one in their field. If that doesn’t put it into perspective, Google and other search engines are constantly updating to analyse, evaluate and essentially…

For anyone who has been in the digital marketing industry for a while, you will understand the importance of updating your website. First, regularly updating your website is simply awesome for Google’s organic search rankings, as search engine crawlers can see yours is a website that runs the game, knows the industry and can provide…

2021 is shaping up to the biggest year yet in terms of SEO competition. Why? Because the COVID-19 pandemic has forced many businesses to prioritise their online spend in order to remain competitive. Many Australian eCommerce stores thrived throughout the worst pandemic periods, and this has caused many of them to invest further in SEO…

Being a marketing coordinator for a start up or a small business owner can be challenging when it comes to getting people to discover your website and your brand, especially when you do not really have any budget or a very small amount of money to work with. However, there are still ways to attract…

The digital landscape is continually shifting; no two days are the same, and as a brand, you have to expect the unexpected. That’s what keeps us on our toes – whether you’re a marketer or a business specialising in something niche. The real challenge with keeping up with these tides is that you have to…