Our Blogs on 'Digital Marketing'

Chasing new keywords to target in your content can sometimes just feel so tiring. You’ve just optimised your blog posts and other content for one keyword that seemed like a great choice a few days ago, and now, there’s another one performing even better. This process may be even more time-consuming and unreliable for PPC…

SEO was never meant to be easy. Think about it: there are millions of online stores and services across thousands of industries using complex coding optimisations to make their website number one in their field. If that doesn’t put it into perspective, Google and other search engines are constantly updating to analyse, evaluate and essentially…

Google Maps is now a significant feature of Google online marketing. Local businesses with a brick-and-mortar location need to rank highly on Google Maps for potential customers to easily find them. The feature can be one of the best ways to attract new customers as they might search your industry in your area without having…

Digital marketing is constantly evolving. As it grows, it becomes more crowded, and this makes getting ahead difficult for industry newcomers. Businesses of all statures are competing to have their name recognised and this makes it hard to know where to start. So how can a digital marketing beginner succeed in an increasingly growing industry?…

The Australian parliament is set to pass legislation that would make Google and Facebook pay news outlets for publishing their content. The regulation is designed to ensure Australian media outlets, big and small, receive adequate funding after Google and Facebook began taking the bulk of Australian online advertising spend. Don’t ask us why, our government…

2021 is shaping up to the biggest year yet in terms of SEO competition. Why? Because the COVID-19 pandemic has forced many businesses to prioritise their online spend in order to remain competitive. Many Australian eCommerce stores thrived throughout the worst pandemic periods, and this has caused many of them to invest further in SEO…

Let’s face it: cold emailing isn’t much fun for anyone. From salespeople to social experts and everyone in between, cold emailing is a digital marketing element a lot of want to avoid. However, there is no escaping it, and you may be surprised to know just how many people actually open cold emails – anywhere…

COVID-19 has had massive implications on Australian public health and economy. As of September 9, 2020, Australia has registered 26,374 cases of the virus, as well as entering its first recession in 29 years. Businesses are closing at an unprecedented rate and this is just one of the great tragedies that the pandemic has imposed…

Well, 2020 has definitely been a year that none of us will forget, especially for businesses! With the current situation we are all in today we can all get a little bit frantic and determined to get back some recent lost digital marketing clients, however we all need to understand that we are mostly all…

Being a marketing coordinator for a start up or a small business owner can be challenging when it comes to getting people to discover your website and your brand, especially when you do not really have any budget or a very small amount of money to work with. However, there are still ways to attract…