3 Google Ads Forecasting Tips for Boosting Your ROAS

Chasing new keywords to target in your content can sometimes just feel so tiring.
You’ve just optimised your blog posts and other content for one keyword that seemed like a great choice a few days ago, and now, there’s another one performing even better.
This process may be even more time-consuming and unreliable for PPC keywords, and to make things worse, it may affect your budget significantly if you’re not doing it right.
So, is there a solution?
Luckily, yes.
This article will explain how Google Ads forecasting can help you boost your Google Ads strategy.

What Tools Should I Use?

Some of the most commonly used tools come from Google: Google Ads Keyword Planner, Google Analytics, and Google Trends. Let’s take a closer look at them.

Google Ads Keyword Planner

This tool can help you determine the performance of your keyword in ideal conditions. You can select a specific range of time for which you want to see the forecast performance. Google Keyword Planner also enables you to adjust your budget on the go and monitor individual keywords when necessary.

Google Analytics

This comprehensive, free analytics tool is almost everything you need to track your performance online. What’s more, it can supplement Google Keyword Planner’s forecasting features as it allows you to monitor organic keyword metrics, too.

Third-Party Forecasting

Google’s tools are typically easy to integrate with other analytics and forecasting tools, so you can enhance your efforts by combining them into one powerful tool that helps you keep track of your entire online advertising strategy.

How to Improve Your Google Ads Forecasting Accuracy

Here are a few tips to follow if you want this strategy to pay off.

1. Start with Thorough Research

   Although we enjoy the help of many automated tools today, every successful strategy starts with thorough research of the market and your competition. You’ll need to be on top of it before you even select the keywords you’ll try to rank for. Experts agree that the first step should be gathering accurate and relevant data, such as monitoring your competitors and tracking different metrics to stay in the know of industry trends.

2. Modify the Forecasts to Suit Your Bidding Style

   The Google Ads forecast tool can serve various purposes, so you may need to adjust the variables to make the forecast fit your bidding behavior. Your estimated projections will change as you modify the variables, such as your maximum cost per click, or time ranges. To make the forecast match your real situation as much as possible, these adjustments are critical.

3. Focus on Future Campaign Growth

   Many people focus on the fact that their target market will grow in the future, but the same goes for their campaigns, too. That means you should make sure that your campaign’s future growth is aligned with your keyword projections.
   Of course, you can make adjustments as you go, but taking future changes into account when setting up the initial projections can save your time and energy.

Forecasting Your Success

Your Google Ads strategy can drive excellent results if you’re ready to take your time and do proper research. This tool provides you with valuable data and numbers, but it’s entirely up to you to make a selection of data and keywords to examine.
Choose a tool that fits your needs and apply these three tips – you’ll see how your cost-effectiveness will start to grow regardless of the size of your business and advertising budget.