Digital Debut Blog

We get it, running a business is not cheap, but that does not mean you should engage in cheap marketing and SEO strategies. Some may find this post a bit blunt however, there is no other way to state the facts. There are many digital marketing companies that will just take whatever they can get…

When it comes to SEO, everyone has their own take on it. Whoever you work with, whether it is a large digital marketing agency or not, they will have their spin on how to do search engine optimisation. At the end of the day, the only thing that matters is results. Campaigns and work implemented may be slightly…

And that’s a fact. eCommerce is expected to make up 22% of global retail sales by 2023, so this should give you a good idea of the importance of digital marketing in winning new customers and making sales. Building an online presence takes time and perseverance, with those organisations who are willing to put in…

Chasing new keywords to target in your content can sometimes just feel so tiring. You’ve just optimised your blog posts and other content for one keyword that seemed like a great choice a few days ago, and now, there’s another one performing even better. This process may be even more time-consuming and unreliable for PPC…

In the era of Artificial Intelligence (AI), digital currencies, the general Internet of Things (IoT) and 5G networks, it is only natural that eCommerce website design should be up to speed. The digital era has entered “technological hyperdrive”, and eCommerce stores can’t afford to lag behind, especially with the ease of purchasing via smartphone. In…

SEO was never meant to be easy. Think about it: there are millions of online stores and services across thousands of industries using complex coding optimisations to make their website number one in their field. If that doesn’t put it into perspective, Google and other search engines are constantly updating to analyse, evaluate and essentially…

For anyone who has been in the digital marketing industry for a while, you will understand the importance of updating your website. First, regularly updating your website is simply awesome for Google’s organic search rankings, as search engine crawlers can see yours is a website that runs the game, knows the industry and can provide…

It seems irony isn’t lost on the rich and powerful. This week it was announced that Facebook owner Mark Zuckerberg is using messaging service Signal, WhatsApps (owned by Facebook)’ main competitor. But why is this ironic? Well, not just because Facebook owns WhatsApp, but that the data used to find such information was sourced from…

Google Maps is now a significant feature of Google online marketing. Local businesses with a brick-and-mortar location need to rank highly on Google Maps for potential customers to easily find them. The feature can be one of the best ways to attract new customers as they might search your industry in your area without having…

Digital marketing is constantly evolving. As it grows, it becomes more crowded, and this makes getting ahead difficult for industry newcomers. Businesses of all statures are competing to have their name recognised and this makes it hard to know where to start. So how can a digital marketing beginner succeed in an increasingly growing industry?…