Digital Debut Blog

The Australian parliament is set to pass legislation that would make Google and Facebook pay news outlets for publishing their content. The regulation is designed to ensure Australian media outlets, big and small, receive adequate funding after Google and Facebook began taking the bulk of Australian online advertising spend. Don’t ask us why, our government…

2021 is shaping up to the biggest year yet in terms of SEO competition. Why? Because the COVID-19 pandemic has forced many businesses to prioritise their online spend in order to remain competitive. Many Australian eCommerce stores thrived throughout the worst pandemic periods, and this has caused many of them to invest further in SEO…

Let’s face it: cold emailing isn’t much fun for anyone. From salespeople to social experts and everyone in between, cold emailing is a digital marketing element a lot of want to avoid. However, there is no escaping it, and you may be surprised to know just how many people actually open cold emails – anywhere…

Business owners are starting to forget that a website should be doing all the selling for you. This consists of lead generation, online purchases, enquries and other events of value for your business. Now, in 2020 this is probably more important than ever and we seeing those businesses who have properly developed websites making an…

COVID-19 has had massive implications on Australian public health and economy. As of September 9, 2020, Australia has registered 26,374 cases of the virus, as well as entering its first recession in 29 years. Businesses are closing at an unprecedented rate and this is just one of the great tragedies that the pandemic has imposed…

Well, 2020 has definitely been a year that none of us will forget, especially for businesses! With the current situation we are all in today we can all get a little bit frantic and determined to get back some recent lost digital marketing clients, however we all need to understand that we are mostly all…

As humans, we have the innate ability to inspire and create, motivating those around us to push bigger and better beyond their current situation. Sometimes that has a profound effect, but in other times, it can cause serious damage or wind up with people following misinformation. Ultimately, we need to remember that not everyone is…

Being a marketing coordinator for a start up or a small business owner can be challenging when it comes to getting people to discover your website and your brand, especially when you do not really have any budget or a very small amount of money to work with. However, there are still ways to attract…

Whether we’ve faced it before or not, having to work from home is now a law-enforced must. We no longer have the choice (without reason) to head outside and do what we want. It’s during this time that, as a nation, we need to stick by the regulations the government is enforcing, and do the…

First off, I want you to take a look at the below graph   What you are seeing is the result of some great SEO work for two different customers. The first client’s Google ranking improved by 9,601 over a year, and their total impressions improved by 189,000, but their click-through rate decreased by 1.3%.…