Deseo Shoes SEO Case Study

Deseo, was previously owned by a different business owner. After engaging with an SEO company a few years back the website started to lose a lot of sales and traffic. Then there was the decision that was made to sell the business.

After we, at Digital Debut started working with the new business owner we knew it would take quite some time to recoup all that traffic lost by the other SEO agency. At the same time we did not want the new business owner waiting long to see a result so we quickly identified some niche keywords within the industry and went after those. In doing so we were able to quickly rank for keywords targeting users towards the end of their customer journey, the people who know exactly what they want and are ready to make a purchase. This resulted in great rankings of very specific search terms and a huge increase in conversion rates for online sales.

The Growth