Deseo Bridal Shoes Ecommerce SEO Case Study
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4,000
Spots Moved Up On Google Search
386%
Increase In Conversion Rate
345%
Increase In Sales
About Deseo
Deseo (meaning desire in Spanish) have a wide range of beautiful wedding and evening shoes. Stocking different types of shoes from some of the best designers.
The Problem
- New business owner trying to build up momentum again
- Website neglected from previous SEO company
- Loss of organic traffic and revenue
The Results
- Increased organic visibility
- Improved rankings by a total of nearly 4,000 positions
- Both conversion rate and sales increased by nearly 400% in just 4 months
Amazing Results!
Deseo, was previously owned by a different business owner. They were working with another SEO company a few years back and noticed the website started to lose a lot of sales and traffic. Then, the decision was made to sell the business.
After we at Digital Debut started working with the new business owner, we knew it would take quite some time to recoup all that traffic lost by the other SEO agency. At the same time, we did not want the new business owner waiting long to see a result, so we quickly identified some niche keywords within the industry and went after those. In doing so, we were able to quickly rank for keywords targeting users towards the end of their customer journey, the people who know exactly what they want and are ready to make a purchase. This resulted in great rankings of very specific search terms and a huge increase in conversion rates for online sales.
