How are your Google Ads managed?
As competition increases for both business and PPC (pay-per-click) marketing on Google the cost per click of Google Ads is getting more expensive to bid on top positions. Does that mean you should forget about Google Adwords all together? There and many benefits of Google Ads and Bing Advertising provided it is done properly, and here at Digital Debut our digital marketing agency can help businesses just like yours.
Save Money
Some businesses are spending much more than they should on their Google Ads due to flaws in their campaign setup. Let us take a look at your campaign as a free health check and see where you can save money.
Make your Digital Debut
If you are not currently doing any marketing and you want to appear on the top of the search results immediately then our digital marketing company can make that happen within your budget.
Budget Optimisation
Yes, after a health check and clean-up of your current campaign (or the successful setup of a new one), you will want to spend even more money to increase the number of conversions and revenue coming into your business.
Profit with our Google Adwords Management
As many online shoppers or potential customers do their research before making a decision, the path they take before making a purchase may be on various channels and different websites, and the chances they remember your website may not be as promising as you thought. How are you getting back these customers? With Google Ads, we can retarget people who have visited your website to have them come back again to finalise their purchase or make an enquiry. Let’s have a chat to see where we can assist you in getting your customers back to your website. Our SEO Company can also help you save money on your Google Ads budget. Just ask us how.
Google Shopping
Google Shopping allows customers to research and compare items on Google before they make a purchase. This is all set up within Google’s Merchant Centre. With 2 out of 3 customers that conduct their own research before making a purchase, you need to make sure your product stands out! Furthermore, there are over 8.5 billion searches made on Google each day, which has nearly tripled over the past few years! So surely many of these searches could be around products you are selling and if you are not advertising on the right channels you will not make a sale. Get in contact with our experts today so we can see how we get your products right in front of your target market.
What’s involved in a Google Ads campaign
1.
Identify your target market and keyword research
2.
Look into current bids of your desired search phrases
3.
See how the competition is bidding on these terms
4.
Set up campaigns within ideal markets
5.
Optimise daily budgets for different campaigns, ads and phrases
6.
Check on performance, make changes accordingly to excel ROI
See what some of our customers are saing about our Google Ads Management Service
Google Ads Management Frequently Asked Questions
What is Google Ads Management?
Google Ads Management is the process of setting up and managing your Google Ads campaign. It involves creating strategic advertising, correct budgeting of target words, and ongoing optimisation to ensure that the campaign meets its goals and you are not wasting your ads budget.
Why should an agency manage my Google paid marketing?
A marketing agency like Digital Debut will be able to conduct the proper research required to understand what words you should be bidding for and how much you should be spending. They will create the campaigns according to Google best practices and negate searches you should not be coming for. In addition to this, conversions will be tracked and optimisations will be based on results. This is to ensure your budget is being spent efficiently without it going to waste.
What type of ads can be created from a Google Ads campaign?
Many different types of advertisements can be created. They include the following: search ads, display ads, video ads, shopping ads, app ads. Each type of ad can be customised to fit specific marketing objectives and target specific audience segments.
What should my Google PPC Ads budget be?
This depends on the competitiveness of the words you want to target and how aggressively you want to go. We recommend setting a moderate budget to start with and as the campaign goes on, we can see what is working, and what isn’t working and adjust budgets accordingly. How much is moderate? As mentioned, depends on the words you want to target. Give us a call to find out more.
How can I begin using your services to manage Google Ads for my business?
Simply reach out via our website or contact page or give us a call. We will work out the time to have a no obligation consultation to speak about your business goals , and come up with a customised plan for your Google Ads to help you drive more profits for your business.
